Shopping Malls in Wisconsin

Wisconsin's 73 malls serve communities from the Milwaukee metro area to smaller cities throughout the state. The Fox Valley area including Appleton, Oshkosh, and Town of Grand Chute hosts a concentration of shopping centers. Madison, Racine, and other cities provide additional retail destinations. Wisconsin malls reflect the state's practical, family-oriented values. Many feature outdoor recreation and sporting goods retailers serving the state's hunting, fishing, and winter sports culture. Wisconsin shopping centers often serve as gathering places during long winters. The state's strong manufacturing economy and middle-class orientation support practical retail offerings.